Cybertruck, Rivian, and the upheaval coming to the pickup truck market

From Charles Morris at evannex.com

2020, for all its faults, was a year full of milestones for the electric vehicle transition, but 2021 promises to hold even more. What will be the biggest Tesla- or EV-related happenings of this pivotal year? Who better to ask than Zac and Jesse Cataldo, a father-and-son team who preside over an empire of YouTube channels focused on sustainable energy and transportation? 

Tesla Cybertruck and Rivian R1T

As we mentioned in another recent article, Zac and Jesse produce several weekly YouTube shows, including Tesla Time News, and they have an archive of over 1,000 videos, covering all kinds of Tesla, EV and renewable energy topics. They receive a tremendous number of questions and comments from viewers every week, so they’re closely in touch with the “grass roots,” and especially qualified to make some forecasts about what’s going to grab the spotlight this year.

I wasn’t surprised when Zac told me that electric pickup trucks will be one of the hottest topics of 2021, but a couple of his insights about the details were unexpected. For one thing, he expects charging infrastructure to be one of the factors that determine which brands will take the lead in the crowded pickup field.

The Rivian R1T electric pickup truck is scheduled to hit the streets in June, and Zac and Jesse have one on order. “Rivian, if they can pull it off, will have beaten pretty much everyone to the electric pickup truck game,” Zac told me. “It’ll be very interesting to see if they can handle the charging infrastructure. I have no doubt, having watched their truck evolving, that it’s going to be a really cool truck. But I think the Tesla Supercharging network is one of Tesla’s amazing assets.”

“Until you’ve experienced the Supercharger network, you don’t really understand how awesome electric cars can be. And I know this first-hand, because Jesse and I have been on road trips all across the US, and across Europe, and using EVgo or Electrify America, [or IONITY in Europe], not to say you can’t do it, but it’s a completely different experience than driving a Tesla using the Supercharger network. So, when Rivian comes out, we really want to test it out and see if you can drive up into the mountains and do everything fun you want to do in a Rivian, and be able to get there and charge it easily.

“Rivian [has been] talking about its Adventure Network. But are they going to partner with somebody? Where are these chargers going to go? What’s the rollout going to be? Because it could make or break their company. I know that it’s a very Lake Tahoe kind of vehicle, and I know that they’re probably going to cover Lake Tahoe in chargers, and there will be particular places—Zion National Park or Yosemite—but are they going to get everywhere? Tesla had times when they didn’t have good coverage in places, but now I’m looking at their updated map, and they’re saying in Q2 there’s going to be two Superchargers within 20 miles of where I live. And they’re also going into places that have never had any EV infrastructure, like way up in New Hampshire and places where you’re usually worried about heading to, because you don’t see any red dots on the map.

“I’m going through this weird dilemma—I’ve got a Model X, and I was thinking of selling it because we’re getting the Rivian. But will I be able to do all the things I can do in my Model X? I can just hop in it right now and go anywhere and not even think about it. So, that’s what we want to tell our viewers—if you get a Rivian, as fun as it might be, will you be able to go wherever you want? Because until you get EVs to do that, which is what Tesla has done, then you are still living in this world of worry and anxiety, and that is not the future of EVs.”

The Tesla Cybertruck will surely be one of the most eagerly awaited new products this year, but many people think its unorthodox looks will limit its appeal to mainstream truck buyers. Zac begs to differ.

“I think if Elon can pull out all the stops at Giga Texas, and actually get a Cybertruck out by December—I don’t know if he can do it, but if he can, getting a Cybertruck out in 2021 would be the story of the year,” says Zac. “I think it’s going to be a mind-blowing story, because to most of the world, it’s this kind of science-fiction, crazy-billionaire idea. But Jesse and I were at the unveiling event, we sat in it, we drove in it. It’s going to be an amazing truck, and I think that it really appeals to the Ford F-150 and Chevy Silverado driver.”

“The Rivian, just by its looks, you can tell that it’s kind of a Land Rovery sort of experience. It’s a little bit more luxury, and you can see that in the price too. I think that when Cybertruck rolls off the line and people start getting them, it’s not the people who have one on reservation that are going to be Tesla’s biggest customers, even though there’s already a million people signed up for it. I think that it’s going to be the people who see them on the road for the first time.

Zac and Jesse’s reaction to the Cybertruck

“We’ve all seen concept vehicles before, and they always look ‘Wow, I can’t wait to drive that thing.’ Then you get it for real and it doesn’t look that way. But Tesla doesn’t operate in that fashion. The Model X has the Falcon Wing doors, and the Model 3 looked almost identical to what was unveiled the first time we saw it. I think the same thing will happen with the Cybertruck. It’s stainless steel—they can’t stamp it to conform it to some shape, so it’s going to be this stainless steel box that’s going to blow every other truck out of the water. I think that there’s a huge portion of this country that has completely missed out on EVs, because a Model 3 is not the type of vehicle that most people drive.”

What are your thoughts? Leave a comment below . . .

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