Are pickup truck buyers ready for electric trucks?

Can pickup fans be convinced to go electric? According to Strategic Vision’s latest New Vehicle Experience Study, the answer is that they just might. The market research firm asked new truck buyers about their level of interest in electric vehicles. Eight percent said they “plan to research it for my next purchase/lease,” and 27 percent said they were “open to learning more about it.”

Here’s a 10-minute video for you…

What do you think? Add your comments below . . .

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